In the villages of Rioja Alta, a casual “Que Vida” is more than just a greeting—it’s a nod to the slower rhythms of countryside life. In the glass, it translates to the unpretentious charm of “Cosecheros” wines: fresh, unfussy, and designed to be enjoyed young. These are the wines you’d sip at a local bar, where conversation flows as easily as the pours, and tradition carries an irresistible sense of place. At the heart of this ethos is Viura, Rioja’s underdog grape. It might not dazzle with bold aromatics, but its thick skin and delicate tannins lend it an edge, thriving in extended macerations within sealed tanks. These wines—crafted without sulfites—are unapologetically pure, offering a raw, vibrant take on winemaking. Think of it as Rioja’s answer to the natural wine scene: authentic, unpolished, and brimming with life.