The Rocca family has been rooted in Barbaresco since 1834, farming vineyards for generations. In 1958, Francesco “Nonno” Rocca secured the renowned Rabajà vineyard, further cementing their legacy. By 1978, Bruno Rocca began bottling under the family name, expanding their holdings to include additional Barbaresco crus and other Piedmontese varietals. Today, his children, Luisa and Francesco, continue the tradition with organic practices. Their Barbaresco, sourced from estate vineyards, embodies elegance and complexity, with floral aromas, herbal notes, and vibrant red fruit—capturing both the Rocca heritage and the essence of Barbaresco.

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